As this video notes, labeling on certain foods can be misleading. For instance, the term “natural” is unregulated and can be used on any food label, even if the ingredients are anything but natural. “Organic” is another label that is increasing in popularity, but the National Organic Program (NOP) run by the US Department of Agriculture (USDA) is the federal regulatory framework that allows for organic certification.
On September 10, 2012, KMGH-TV reported that Boulder, Colorado-based Aurora Organic Dairy agreed to a $7.5 million settlement in a five-year-old class action lawsuit that alleged the company “used unfair and deceptive practices to sell non-organic milk at organic prices.” The lawsuit was initially filed by two St. Louis-area mothers in 2007 who alleged the dairy’s milk did not live up to USDA organic standards. According to KMGH, Aurora Organic Dairy supplies many US grocery chains, and a company spokesperson told the Daily Camera that the dairy denied wrongdoing but settled because the litigation had become a “distraction.”
Class action lawsuits can serve multiple purposes, as litigation can not only help recompense plaintiffs but also cause a company like this dairy to end a dishonest or harmful practice. You can find more information about consumer fraud litigation on our website. If you think you may have a similar claim in which a large number of people were affected by a company’s dishonesty or negligence, fill out the form on this page to have our class action lawyers review your case or contact our firm at (800) 687-3333.
Stanley Iola, LLP – Class action attorneys